About James Scouller

What sets his work apart? First, his focus on the previously ignored psychological challenges facing leaders and their teams. Second, his first-hand experience of leadership as a CEO: he knows what it feels like to lead companies and build teams in tough conditions.

His first book, The Three Levels of Leadership, is a practical self-help manual for leaders. It offers psychological models and tools for growing leadership presence, knowhow and skill in action under pressure. Launched into a crowded leadership book market with little promotional backing, it has received five-star reviews around the world, largely through word of mouth. It has also inspired hundreds of CEOs and business founders to seek James’s help.

His trilogy, How To Build Winning Teams Again And Again, was released in January 2024. James sees it as a companion series to Three Levels. It is the first series of handbooks to explain the psychology, principles and roadmaps behind team success, and took 15 years to research, test and write. Book 1 in the trilogy won the 2025 Independent Press Award in the Business: General category.

After living and working in different countries, James led three international companies as CEO for 11 years before founding his executive coaching practice, The Scouller Partnership, in 2004. Today, when he is not writing, he coaches CEOs, senior leaders and their teams who are serious about raising their game. He also mentors selected up-and-coming leaders, drawing on his years of experience as a CEO.

James has two postgraduate coaching qualifications and trained in applied psychology for four years at the UK Institute of Psychosynthesis. He also trained in Japanese martial arts for more than 40 years, gaining a fourth-dan black belt in Aikido, and now practises the Chinese art of Tai Chi. He lives near Bedford with his wife, Tricia, and their dog, Matilda.